Posts Tagged ‘avid’

Pro Tools® Mbox® Family Overview

September 17, 2010 Leave a comment

Pro Tools® Mbox® Family Overview – High-Performance Pro Tools Personal Studio


Avid has decided not to exhibit at AES 2009

August 13, 2009 2 comments


I got this link from @theaudiogeek on Twitter. It’s the official announcement from Avid that they will not exhibit at AES 2009. Avid explains they aren’t about to depart permanently from AES nor other trade shows. They decide not to exhibit only AES 2009.

Though Avid booth won’t show up in AES 2009, they will host meetings at a nearby hotel. What’s the point? If Avid want to host meetings or seminars, they can do it anytime and anywhere. In my opinion, Avid still want to benefit from AES show and also want to wait and see how AES will be effected from economic downturn, trade show attendance decline and the rise of web-event at the same time.

After AES 2009 in October. The next trade shows are Winter NAMM on January 2009 and MusikMesse on April. By that time, we should see how the trade show will be for the next few years.

Just my 2 cents.

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Transformers and Media Composer

August 9, 2009 Leave a comment

Transformers and Media Composer – Transforming editors into collaborators

This video was made by AVID to show how editors in Transformers 2 work with Avid Media Composer. It has nothing related to sound design, but the video itself is interesting enough to spend 7 minute to watch. For me, it is always interesting seeing how people work at this level of production.

AVID re-branding

May 14, 2009 Leave a comment


Following @NABshow and @AvidTechnology in Twitter let me get a lot of news & updates about AVID. I’m not familiar with high-end video editing system, so what I know about Avid is it acquired Digidesign for years.

In the last month, I’ve heard more & more about Avid. This is because Avid is trying to integrate every products under the name of Avid together; including products from Digidesign, M-Audio, Pinnacle and Sibelius. I think it is Avid’s re-branding. Take a look at its new logo, I like it, much better than the previous one.

There’s an common Avid menu-bar showing on website of all companies acquired by Avid. This helps very much to get the image of integration. Furthermore, Avid demo the new features in Protools 8 HD which sync Protools system with Avid video system in NABshow last month. After years of taking over, this year Avid clarifies what is the advantage of having many companies under the same roof. This is the same things Apple and Adobe have done for a while, which is the way media-world is going. The line between audio and video production is blurred, these two need to be integrated for seamless workflow.

For Twitter users, all news and updates for both Avid video and Digidesign’s Protools are going through only one Twitter account, @AvidTechnology. Also, videos are posted on the only Avid channel on Vimeo. The video embeded above is Avid 2009 Customer Reel taken from Vimeo. Damn cool!

So what about Nuendo which is widely used in audio post-production? Steinberg has been acquired by Yamaha. Yamaha has no video-editing product so far, they should think about what to do with my beloved Nuendo in the long run.

PS. I’ve heard from someone that Digidesign is now called Avid Audio, correct?